”Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.” Michael Gerber
Replace technician with practitioner and this is a Lightpreneur. I posted a couple of weeks ago that I caught myself in the working “in” my business rather than “on” my business myself. It is an easy trap to fall into and can be very detrimental for your business.



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